Bachelor in Tourism Management Programme

Bachelor in Tourism Management PROGRAMME

The Bachelor in Tourism Management programme equips students with in-depth knowledge of travel, hospitality and sustainable tourism practices. Blending theory with real-world training, it prepares graduates for careers in tourism companies, airlines, hotels, government agencies and international travel organisations. With a focus on customer service, marketing and global trends, students gain the skills needed for leadership roles in the dynamic tourism industry.

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Bachelor in Tourism Management Programmes

  • Duration: 4 years (8 semesters)
  • Total Credits: 240 ECTS, aligned with European Higher Education standards (Level 6)
  • Language: Primarily English (information not explicit in the tourism program but common across BBA offerings at GRUNI)

Curriculum Highlights

    Though GRUNI doesn’t publish a detailed semester-wise syllabus, tourism programs usually cover a comprehensive range of theoretical and industry-relevant topics. Based on standard  in Tourism curriculam , students can expect modules such as:

  • Introduction to Tourism, Tourism Geography & Economics Practical Training

  • Hospitality & Hotel Management, Front Office Management, Food & Beverage Operations

  • Tourism Marketing, E‑Tourism, Destination & Cultural Heritage Management
  • Tour Operations & Travel Logistics, Airline & Airport Management
  • Event Management, Sustainable & Eco‑Tourism, Tourism Policy & Governance
  • Customer Relationship Management, Strategic & Entrepreneurship in Tourism
  • Research Methods, Business Law for Tourism, with a final research project or dissertation in the final semester


Teaching & Experiential Learning

  • International Curriculum: Built on the Bologna process, GRUNI’s tourism program delivers globally relevant content taught in English.

  • Practical Exposure: Expect industry simulations, real-life case studies, internships in hotels, travel agencies, airlines, and participation in tourism fairs.

  • Skill Development: Communication, cross-cultural understanding, digital tourism tools, research project work—all aimed at employability in tourism, hospitality, and event management fields.

      Why Choose Gruni’s Tourism Management Program?

      • Aligned with European Standards: Full compliance with the Bologna process and EU academic frameworks
      • Affordable & International: Competitive tuition for global students and a campus designed in European‑style architecture with modern dorms and amenities.
      • Strong Industry Linkages: Internships and recruitment across hotels, airlines, tourism agencies, and events companies through GRUNI’s industry collaborations.
      • Campus Location: Facilities available both in Tbilisi and Batumi, offering coastal tourism learning environments.
      • Supportive Student Life: Vibrant campus life with student clubs, academic mentorship, career fairs and research initiatives.

      Looking to Start Your Tourism Management Journey!

      Join GRUNI and gain global insights, practical experience and the skills to thrive in the dynamic world of travel and hospitality.

      Apply Now
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      Grigol Robakidze
      University

      Grigol Robakidze University, founded in 1992, stands as a distinguished private higher education institution in Georgia. Located near Tbilisi, it has upheld a legacy of academic excellence throughout its journey.

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